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Mission Critical

Another important service for PEI members

I don't know how many of you are familiar with PEI's mission statement. Chances are, not too many. In fact, I wouldn't be surprised if the vast majority of PEI members aren't even aware that we have a mission statement.

Well, we've got a mission statement. It's one that PEI's elected leadership and professional staff take very seriously.

PEI's mission statement expresses our fundamental purpose. It explains why we exist as a trade association. And it serves as a guide in evaluating old and new membership services and benefits.

In our continual effort to fulfill that mission, we welcome you to the inaugural edition of The PEI Journal.

This new quarterly publication is launched with the hope of filling a communications gap in meeting our mission. Existing PEI publications like the TulsaLetter, annual PEI Directory, safety materials and special reports all are important and well received by the membership. Those will continue as they have in the past.

The PEI Journal will complement those publications, while offering something new and different to our members. Read The PEI Journal cover to cover and you will understand that it provides you with something very unique. All the articles and information contained here focus on PEI members. Each article is written to help you either save money, make more money, run your business better, get more out of your association, learn more about individual members, or understand the industry better.

PEI has a partner in this endeavor: Data Key Communications, headquartered in Syracuse, New York. Data Key has successfully produced first rate and well-received magazines for other distributor-based trade associations for years and will, in some sense, function as part of the PEI staff.

Chances are good that someone from the editorial or advertising staff of Data Key Communications will be calling you for an interview about industry trends or issues. Please take the time to share your opinions and thoughts with them. And while you have them on the phone, share with the Data Key staff what type of articles and information would be helpful to you in managing your business.

It is our hope that you will find enough important and useful information in The PEI Journal that you will want to pass along this copy to others in your company. Then we hope you want it back to keep in your library or on your bookshelf for future reference. If you do that, we will feel like we have added something worthwhile to our service offerings and have taken another step in fulfilling PEI's mission.

The Mission of the Petroleum Equipment Institute is to be the leading authority and source of information for the petroleum equipment handling industry. PEI is committed to promoting the value of distributor services and improving the relationships and practices of its members.

Robert N. Renkes
PEI Executive Vice President
Robert Renkes can be reached by e-mail at rrenkes@pei.org or by calling (918) 494-9696.